Italian luxury brand Bvlgari has just announced that its first hotel in the United States will be located in South Beach.

Bulgari Hotels & Resorts has announced plans for Bulgari Hotel Miami Beach, to open in 2025. The Hotel will be the 11th property in the collection.

The Bulgari Hotel Miami Beach will be located at 100 21st street in Miami Beach, and will be the first ever Bulgari Hotel in the United States. Located on the waterfront with access to Miami beautiful beaches, the Hotel will offer stunning ocean views just a few steps from the exciting Miami Art Deco district.

Like all Bulgari Hotels properties, the Italian architectural firm CPV ARCHITECTS Antonio Citterio Patricia Viel will finalize the restoration and design of the 1950s Modernist property, which is a contributing building located in the National Register Architectural District and was known as a winter getaway destination for the Old Hollywood crowd during the 50s and 60s. Channeling signature Bulgari glamour, the Hotel will be home to 100 rooms, most of them suites, an outdoor pool, spa and fitness facilities and restaurant and bar from Chef Niko Romito.

The new 100-room hotel, which is scheduled to open in 2024, will be located on 21st street, a stone’s throw from the city’s famous beach and vibrant Art Deco district to give guests a taste of nature, culture, and architecture.

The hotel will occupy a stately modernist building from the 1950s designed by noted architect Albert Anis. It originally served as a winter getaway for the Old Hollywood elite during the ‘50s and ‘60s, which makes it the perfect place to channel your inner Marlon Brando.

Naturally, the hotel will reflect Bulgari’s signature sense of glamour. Milanese architectural firm Antonio Citterio Patricia Viel, which has worked with Bulgari on all of its hotel properties, will oversee the design.

The 100 rooms, most of them suites, will be complemented by a range of amenities that includes an expansive outdoor swimming pool, a large spa and a fitness center. The real standout, however, may be the food and wine offering. The Bulgari restaurant and bar will be curated by acclaimed three-Michelin-star chef Niko Romito. The 46-year-old Italian is best known for his deceptively simple dishes that hone in on one or two ingredients to extract the best possible flavors and textures.

Bulgari now has 11 luxury hotels in its ever-expanding global portfolio. Five of these locations are slated to open within the next four years, including Paris in 2021, Moscow and Rome in 2022, Tokyo in 2023 and Miami Beach in 2024. Of course, the latter is particularly significant as it will be the first Bulgari hotel to open Stateside.

“We are convinced that the Bulgari Hotel Miami Beach, to be opened in 2024, will represent an irresistible Roman Jeweler Hospitality, a unique ultra-luxury experience in the American upscale hotel market,” Jean-Christophe Babin, CEO of Bulgari, said in a statement.

“We are particularly proud to have secured such an extraordinary location for the new Bulgari Hotel in Miami Beach,” said Jean-Christophe Babin, CEO of Bulgari.

“This will be our first property in the United States which is a key market for our brand and we are delighted to add the vibrant and glamorous Miami Beach to our Collection. We are convinced that the Bulgari Hotel Miami Beach, to be opened in 2024, will represent an irresistible Roman Jeweler Hospitality, a unique ultra luxury experience in the American upscale hotel market.”

The design project will be curated, like all the other Bulgari Hotels, by the Milanese architectural firm Antonio Citterio Patricia Viel. Most guestrooms will be suites, and a full range of luxury facilities including an outdoor swimming pool, a large spa and fitness centre, and a Bulgari restaurant and bar both curated by Italian three-Michelin-star chef Niko Romito, will be included.

To be sure, the existing Bulgari hotels have garnered a reputation for flawless decor and impeccable service and are routinely awarded five stars.

We’ll be glad to welcome you to Miami, Bulgari.

The Hotel will be located at 100 21st street in Miami Beach, and will be the first ever Bvlgari Hotel in the United States.

Waterfront located with beautiful beaches while being a short walk from the city’s most vibrant attractions and South Beach’s trendy Ocean Drive, the Bvlgari Hotel Miami Beach will offer stunning ocean views just a few steps from the exciting Miami Art Deco district.

The design project, which will be curated , like all the other Bvlgari Hotels, by the Milanese architectural firm Antonio Citterio Patricia Viel, will contemplate about 100 rooms, most of them suites, and a full range of luxury facilities including an outdoor swimming pool, a large spa and fitness center, and a Bvlgari restaurant and bar both curated by Italian 3 Michelin-star chef Niko Romito.

The building hosting the Bvlgari Hotel Miami Beach was originally designed as a hotel by Miami architect Albert Anis in the late 1950’s, as part of the Miami Modern movement in Miami Beach; it is a contributing building located in the National Register Architectural District and was well known as a center of events and parties for the Hollywood Crowd descending on Miami Beach for the winter.

“We are particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Miami Beach. This will be our first property in the United States which is a key market for our Brand and we are delighted to add the vibrant and glamorous Miami Beach to our Collection.
We are convinced that the Bvlgari Hotel Miami Beach, to be opened in 2024, will represent an irresistible Roman Jeweler Hospitality, a unique ultra luxury experience in the American upscale hotel market.”

This new opening will follow the announced projects in Paris, to open in 2021, Moscow and Rome in 2022, Tokyo in 2023, thus bringing the Bvlgari Hotels & Resorts Collection to eleven properties, including Milan, London, Dubai, Shanghai, Beijing and Bali.

Bvlgari CEO Jean-Christophe Babin.